Meg + Ralph, A Fort Desoto Beach Engagement Session

I absolutely love how Meg and Ralph's engagement session by Rachel Burkhart turned out. I wanted to share them with you and officially welcome them as an AVD couple. I love the location Rachel chose for their photos and they did a great job decided what to wear including Meg's awesome Rifle Company Keds! 

Meg and Ralph met in college and have been together for 8 years. They are adventurous, fun and easy-going. Anytime I meet with them I feel like I am meeting with old friends and there isn't much more I could ask for as a planner/designer.

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Meg and Ralph love the outdoors, traveling and Disney and wanted me to design a wedding that reflected that. One of the most exciting aspects of my job is infusing details with my couple's personalities. At first, I was a little stumped on bringing all of these things together but I love a little challenge. I have completed their design and I am even more excited for their Sand Key Beach Ceremony and Clearwater Community Sailing Center wedding. The locations they chose are absolutely beautiful and a great reflection of them. I am so excited to get to work with such a great couple! 

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Coryn & Brian | Tampa Marriott Waterside Wedding

Coryn and I go way back. We both cheered for our high school. I will never forget how genuinely kind and helpful she was to a younger sophomore like me and not much has changed. We got back in touch at a mutual high school friend's party last year and I was so excited to see she was recently engaged to Brian and had the biggest smile on her face. 

I had just relaunched the planning side of AVD so it was perfect timing and I was so glad I could offer month of coordination for Coryn and Brian. Coryn was amazing to work with. She was organized and on top of things, not always necessary when working with me but very much appreciated. Coryn and Brian, it was a complete honor to help you on your wedding day. The way you make each other smile is incredibly infectious and I hope you continue to make each other smile for many, many more years! 

 

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Is this not the cutest first look ever?! You can't help but smile when these two are around. 

Is this not the cutest first look ever?! You can't help but smile when these two are around. 

I loved the view of Tampa Marriott Waterside. It is right on the water with boat docks directly behind it. The weather was absolutely perfect thanks to Florida winter. The boats even blew their horns when the had their first kiss as husband and wife. 

I loved the view of Tampa Marriott Waterside. It is right on the water with boat docks directly behind it. The weather was absolutely perfect thanks to Florida winter. The boats even blew their horns when the had their first kiss as husband and wife. 

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Vendors who made it all happen: Photography: Ailyn la Torre Photography |  Venue: Tampa Marriott Waterside Hotel & Marina | Bride’s Makeup: Carly McClure | Bride’s Hair: Laurie Pollice | Bride’s Dress Store and Designer: The White Magnolia – Mikaella | Bridesmaids Dresses: David’s Bridal – Vera Wang | Wedding Coordination: Amber Veatch Designs | Florals: Events in Bloom | Baker: Sugardarlings | Invitations: Invitation Galleria | Decor Rentals: Events in Bloom | Entertainment: Inpulse Entertainment

Kristen & Greg | St. Pete Wedding at Morean Center for Clay

I vividly remember my first conversation with Kristen & Greg. It was a video chat since they live in Boston. I was nervous as I always am when I first "meet" clients. That lasted for about thirty seconds. I immediately felt like I was talking to two old friends. I could truly tell how much they loved each other in the excitement in their voices when we talked about how they met and wedding specifics. I live for these moments with my clients. 

Kristen and Greg came up with their own color palette and it was love at first site for me. Look how fun?!

Kristen and Greg came up with their own color palette and it was love at first site for me. Look how fun?!

Kristen and Greg are a great team. They supported each other throughout the planning process and it was a breath of fresh air. They are so thoughtful and they treated me more like a friend than a vendor. 

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I love their venue for several reasons. It's a local non-profit that provides art classes to the community that is located in an old train station. You know I love supporting the arts! The historic brick, big windows and old railroad doors are beautiful pieces of character that I love! The event space is a nice blank canvas but full of character-my kind of venue!

When I was going through wedding details with them there were a few areas that they really wanted to be non-traditional. I could tell they were maybe a little nervous to tell me and when they did I was very excited! I welcome my clients to let their personalities show in the details and not be afraid to go against the norm. I love that they opted for an ice cream sandwich stand instead of a wedding cake. I heard a lot of guests say "best wedding ever!" after they picked out their ice cream sandwich by A Cow Named Moo. I have to agree, it was one of the best days ever!

I also loved that they ditched their fancy ceremony shoes for some sweet dancing shoes, look at those Converse!

Another detail I loved were the place cards and table numbers. They decided to play a little trick on their guests and number the tables with numbers that had meaning to them. I think my personal fav was table $9.99, the cost of their favorite clam chowder. On the back of the table number it explained the meaning behind the unique number. When guests were heading to their table I am sure they had a good laugh and it set the mood for the whole reception. Kristen and Greg's goal was to have a wedding that was classy but not too stuffy and I think their fun table numbers helped set the tone for that. 

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I love how the reception design came together. I knew I wanted the centerpieces to be colorful like their color palette. The flowers used each color except teal and Kristen and Greg really wanted to incorporate more teal into their reception. I proposed a bistro napkin with a teal stripe and I think it added the perfect pop of color to the table. Teal can sometimes be an overpowering color and I wanted to avoid that. 

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Kristen and Greg, thank you for trusting me to design your wedding. It was truly an honor to work with you to create a special day. I will truly miss working together and I wish you two a lifetime of happiness! 

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I seriously got to work with an amazing team of vendors:

 Venue: Morean Center for Clay // Coordination: Blush by Brandee Garr // Design, Styling & Reception florals: Amber Veatch Designs // Personal & ceremony florals: Jodie Katzeff // Hair and makeup: Lasting Luxe // Calligrapher: Old City Calligraphy // Dress designer: Paloma Blanca // Bridal shop: White Magnolia // Hair piece: Powder Blue Bijoux // Groom’s attire: Indochino // Ties: The Tie Bar //Bridesmaids dresses: Modcloth // Catering: Puff ‘n Stuff // DJ: Expert Productions // Dessert: A Cow Named Moo // Ceremony: Espiritu Santo Catholic Church // Cocktail hour music: Breezin’ Entertainment // Videographer: J&S Media // Beer: Treasure Island Brewery //  Transit: Skyline Limousine & AstroSkate Bus // Guy’s getting ready space: Renaissance Hotel

Modern Romantic Wedding Inspiration

I wanted to create wedding inspiration inspired by my branding. I had complete creative control for this project and it was a lot of fun for me! This was also my debut of planning, designing, styling florals and rentals for a shoot! It was a lot of work but it felt right and like I was in my element. The team of vendors that I got to work with did an incredible job and truly helped me bring my vision to life. The photos from Emily Katharine absolutely blew me away and I hope you enjoy them! 

The design board I created for the shoot. I wanted modern elements like the geometric terrariums and metallic accents balanced with older elements like the exposed brick and historic details that Ybor City and CL Space offers. I tend to always have romantic and whimsical elements in my design without trying and the flowers really represented that for me. I loved how beautiful but effortless Jenny's look was. The dress had unique details like the intricate beading and open back but it wasn't over the top with lots of poofy layers or fuss. I loved that about it! 

The invitations from Wedding Paper Divas were the first detail I started with. I saw them and had to have them! The movement in the colors and the metallic gold elements totally had me. 

Our models were Jenny and Mike who just celebrated their 2nd wedding anniversary. Jenny and I volunteer together through The Junior League of Tampa and she is just the sweetest. She is also the owner of Bar Method Tampa and if you haven't checked it out yet I highly recommend it!

I can never get enough of Ybor City's charm. All the brick and cobblestone gives me all the heart eyes! 

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The seating chart is the easiest way to incorporate your personality into your wedding. For this I had my husband stain and add nails to a palette. It played off the industrial look of CL Space. I hand lettered marble tiles in metallic gold with guest names and table number. 

I squealed when Trudy delivered this cake. It reminded me so much of my logo and she totally did that unintentionally! She created this design just by looking off of my design board. I added the florals and terrarium and it was the perfect piece to this design. 

You can see this inspiration shoot featured on Every Last Detail.

The team who made this possible: Photography: Emily Katharine Photography  // Styling, concept, design and flowers: Amber Veatch Designs // Venue: CL Space // Bridal gown: Rebecca Schoneveld via The Bride Tampa // Hair & Makeup: Style Hair and Makeup // Cake: Trudy Melissa Cakes  // Copper Arch, blue glassware, bar table: Ever After Vintage Rentals // Gold Flatware, gold chargers, farm table, clear glassware: Set Event Rentals // Benches: MMD Events // Stationery: Wedding Paper Divas  // Film Processing: Richard Photo Lab

 

What Does it Mean To Work With A Designer-Planner? | My Design Process

Unfortunately my job is foreign to a lot of people. They know what a wedding or event planner does or have a good idea. But, when you hire me you aren't getting just a planner, you are getting a designer. In fact design is my specialty. My goal is to take you from Pinterest overwhelm to crying at your wedding because it was better than anything you could have ever imagined. You know what you want or are pretty darn close to it but you don't know how to get there. I can help and here is how I do it. (I have included photos from Tiara & Ike's design process and actual wedding to help explain).

I meet with my clients and really listen about what they are saying and sometimes not saying. For my wedding couples I ask a lot of questions to pinpoint what their specific style is. I ask questions like what style the decor is in their home, where they shop for clothes and what brands they are drawn to to name a few. My goal is to understand what style makes them happy and best represents them individually and as a couple. It is important to me that my client's weddings and events are a representation and celebration of who they are. I feel strongly about this because it is a big part of why I started my business and why I love this work. Life and love are very much worth celebrating and I don't want the celebration to be generic. 

How I start. I start by seeing a few photos from my clients. This can be four pictures or an entire Pinterest board. I have the ability to look at several random photos and decide what the common factor is. Maybe I can see that you love romantic floral arrangements but a pop-of-color is what you are really drawn to. Maybe I see that you like a lot of greenery or none at all. Maybe I see that you are drawn to a certain color and I help you incorporate that into your design.

After I go through a design questionnaire and talk with you and see your inspiration photos I start creating your design plan. This part of the process is what takes the longest. I search through so many different images and select the ones that communicate the vision. My design plan includes a color palette and a break-down of each main component of your event. For my wedding clients it will start with the color palette, the fashion, the paper goods, the ceremony decor, cocktail hour, reception design, floral inspiration (or a full break down if I am doing their florals), transportation and send-off. Within those main components I incorporate ideas for details. For example, suggesting specialty rental items, a unique escort display, lounge area, photo opportunity (custom backdrop, props, photo booth), a dessert display, specialty drink and more! It depends on each individual client, their priorities and the space I am designing in. 

Below is Tiara & Ike's actual wedding compared to the design board I created them. 

I present the design plan to my clients. This is a digital look book that explains each component that I listed above and sometimes more. This is a very helpful tool for my clients for several reasons. It helps them see how I am taking their inspiration photos and creating a cohesive plan that they can visualize. When they are able to visually see my vision planned out it helps them. It is also a great resource for my clients when they are meeting with their other vendors. My clients can reference the design plan and show their vendors so they can clearly see a defined style and vision and can stay within that specific concept. By doing that you are more likely to have a more cohesive design because everyone is on the same page aesthetically. 

Scroll through my design plan for Tiara & Ike's wedding below.

Once this design plan is approved by my clients I begin making it happen for them. I am reserving rental items, securing vendors that I know will do a great job and fit the look of the wedding or event and a lot of other behind the scenes work you will never know about. I also love create design mock-ups for my clients so they can again visualize how it will all look and make any changes to the design if needed. 

On the day of the wedding or event I style all the details and components that we designed and planned. After all the careful thought I put into this design I have a very good understanding of your goal for the look of the event and can make that happen for you. In some cases even after all that careful thought and design planning I have to take the initiative to make design changes. I know that in most cases my clients will be okay with these changes because they trust me to know what they want. (If it is a major change I consult my clients without stressing them, don't worry!) I put careful thought into where and how I style each detail and it is important to know that you can trust my vision. 

I hope this helps you understand my process and what you are getting by hiring a designer and planner. I help you take your inspiration and create a meaningful wedding or event that celebrates your story and individual style. If this sounds like just what you need contact me and let's work together! 

My favorite Tampa area wedding venues

I am doing a round up of the Tampa area venues. These venues make my design heart happy and inspire me creatively. There are so many great venues in our area but I tend to lean toward those that have a historic elements full of character and stories behind them. I am a sucker for exposed brick, simple floors like concrete or hardwood! I also love an outdoor wedding with old oak trees and Spanish moss and a big field to use as a blank canvas. Here are a few of my favorites that fit within this aesthetic. 

1. Armature Works 

Armature Works offers several beautifully renovated event spaces to entertain your guests. These unique spaces have originality dating back to 1910 when it was first built, including restored windows and exposed brick walls. The renovation even went to the extent of taking the wood planks from the original ceiling and using them to create the beautiful hard wood floors you will see throughout 40% of the building. The views to the Hillsborough River and the downtown Tampa skyline are stunning. 

This room makes me want to squeal because it's so beautiful but it isn't even completely restored yet. 

This room makes me want to squeal because it's so beautiful but it isn't even completely restored yet. 

This will be restored but I already just love this building! 

This will be restored but I already just love this building! 

I imagine a ceremony on the lawn next to the Hillsborough River, a cocktail hour in their courtyard and a reception in the old theatre with stunning reclaimed hardwood floors, exposed brick and all the windows. I couldn't pick my jaw up from the ground when I toured it and it wasn't even finished yet! I can't wait for Kristen & Greg's wedding there in May with Emily Katharine Photography!

2. Rialto Theatre 

Rialto Theatre is a theatre in Tampa dating back to 1925. It was restored in 2013 and serves as a gallery for artists to display art and other collaborative art events. I love the concept behind it and it is seriously stunning inside! It has concrete floors, very high ceilings, white walls and my favorite, the arch where the theatre stage was. It is a beautiful piece of character and the background is all brick! 

Photo by: Best Photography via Every Last Detail Design and florals: Ashton Events Linens: Kate Ryan Linens

Photo by: Best Photography via Every Last Detail

Design and florals: Ashton Events Linens: Kate Ryan Linens

3. Le Meridien Hotel

Le Meridien Hotel was transformed from a courthouse into a swanky and beautifully designed hotel. One of the court rooms is now a ballroom with beautiful character. The staff is very accommodating and they have a delicious restaurant, Bizou Brasserie. It is right next door to the stunning Sacred Heart Catholic Church too! 

4. GREEN BENCH

Green Bench is a brewery in St. Pete, FL and it is awesome! I love the big outdoor space and the greenery climbing up the white brick. you could cater your reception here or my favorite, bring in a food truck since it is right of the street! This space isn't for the most traditional couple but it has a beautiful and fun vibe. 

5. FORTY-TWO TEN

Located in South Tampa, Forty-Two Ten is a beautifully designed smaller scale venue. I love the outdoor courtyard area because you could put seating for dinner out their under their bistro lights, you could have an awesome cocktail hour or you could have your ceremony. Sandy, the owner is amazing to work with and I love the neutral elements she chose so you can truly make the space your own. It is also the perfect option for a rehearsal dinner or shower! 

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Photos by Migrant Collective Weddings Design by Amber Veatch Designs

You can see more photos of Forty-Two Ten from our pop-up dinner party here.

 

I hope this introduced you to some amazing venues. I think we have so many great options in our area and it was hard to narrow it down! If you are planning to have your wedding at any of these venues just know that I would be honored to help you design your wedding because these places are so inspiring for me. 

 

 

Christin & James | Tampa Elopement

It was a Thursday afternoon and I got a text from Phil of The Portos. He was going above and beyond photographer duties to help out a sweet couple of his. Christin and James had planned to have a small ceremony with 8 people in a hot air balloon that Saturday but due to a forecasted storm the hot air balloon flight was cancelled. Phil had Christin call me and within 20 minutes I had calmed a frantic bride into a little bit of relief. We met that night and planned everything out from the flowers to the picnic lunch they would have. The next day I spent hours scrambling for everything we needed to make their newly designed elopement happen. 

I made a few floral arrangements and a bouquet and neatly packaged their picnic lunches for their loved ones. I packed up my truck and headed to the park they chose. I walked the quaint little park in Lithia and picked the perfect spot for them to exchange vows to each other. Remembering the only things Christin wanted during our initial conversation "I just want to get married in the woods...and I like blue." Done and done. I knew we would get along just fine. I picked a spot with a beautiful oak tree canopy and backdrop and set the scene. 

Kristin from The Dashing Ginger met me there and helped me style the area. We set a ceremony space with the perfect wooden chairs from Wish Vintage. I tied loose, organic arrangements with ribbons to the chairs lining the aisle. I made two arrangements with roses, thistle and foraged greenery and placed them in mercury glass vases on wooden crates to mark the spot they would say "I do!" We placed farm tables from Set Rentals for guests to have a picnic and toast the newlyweds. I lined the middle of the table with eclectic bottles and single stem florals. Each loved one had a boxed picnic lunch and it was the perfect way to casually celebrate. 

This was one of the most challenging tasks I have pulled off as a designer. I had 24 hours to make this happen. It was worth every bit of hustle to see how relieved they were when they knew I was going to pull it off. It was a way for them to celebrate with their closest loved ones without it being too over the top or expensive. Every couple deserves that celebration and it was an honor to make that happen for Christin and James. 

Photogrophy: The Portos Planning, design, styling and florals: Amber Veatch Designs Production stylist: Kristin Berry, The Dashing Ginger Chair rental: Wish Vintage Rentals Table, chargers, napkin, serving set: Set Event Rentals

Back to the Table Tampa II

Saltblock Catering and I hosted our second Back to the Table pop-up dinner party last month. If you aren't familiar with our concept you can visit here for our last dinner recap. 

For this dinner we decided to give a nod to Cinco de Mayo since we were in the month of May. Chef Rocco created an amazing Mexican-inspired menu with paired tequila cocktails and my design was full of color and Mexican influence as well.

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We started with a signature cocktail, a chili pineapple margarita and passed hors d'Oeuvres of ceviche, margarita oysters, pato taco and papa tacos. 

Guests were brought upstairs to CL Space were they sat at one long farm table and shared a meal. I planted colorful plants in terra cotta pots and arranged them on different crates for some rustic texture and height. I mixed in succulents and cacti and guests got to take them home at the end of the evening. 

Chef Rocco announced each course and it's tequila pairing. The first course a corn bisque with the most delicious cornbread and pork belly pieces in it. The second course a chili rubbed grouper with smoked octopus was the crowd favorite for sure. The third course brisket in a chili-scallion sauce was full of flavor. The dessert, a scratch made banana churro served with dulce de leche sauce and Mexican hot chocolate was amazing! 

Our next BTTT will be on Friday, July 22nd in South Tampa. We would absolutely love to see you there! 

Thank you to all the amazing sponsors who made this event possible:

Catering: SaltBlock Catering Photography: Migrant Collective Weddings Design, Styling, florals: Amber Veatch Designs Venue: CL Space Farm tables and driftwood chargers: Set Event Rentals Chairs and wooden boxes: Wish Vintage Rentals Paper Goods: Blush Design Studio

 

A Fun and Glamorous Dinner Party on NYE | Jacksonville and Tampa Event Designer & Stylist

Last year I had the honor of planning an annual dinner party for a MLB player and his family. I loved the concept. This couple hosts a fun dinner for their closest friends every for the last five years. This year the majority of their friends had kiddos to think about while planning the party. As a mom to two I was up for the challenge! I had free reign on the design but was told they wanted something a little bit out of the normal New Year's Eve party design that you might expect.

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I wanted a fun color palette since we were celebrating the new year and it would be a kid-friendly event. I wanted sparkly accents because that is such a NYE staple to every party. 

I chose to have the party at Bella Sera in Riverside so the kids could play freely outside in the beautiful courtyard but the parents could still watch the bowl game and keep an eye on them if needed. I set up a kid's play area with coloring, a city rug to push toy cars on, bubbles, rocket launchers and bouncy balls. Catering by Liz did a wonderful job with the food and bar and as always their staff was wonderful and attentive. 

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AlleyCakes made the most delicious desserts of macroons, rice krispy treats, champagne cakepops, and a variety of dessert shooters. As a favor I packaged chocolate kisses and labeled them as "midnight kisses". 

I had Catering by Liz create a bar cart setup of fresh fruit, juices and champagne and added rock candy to add some fizz and sweetness to the champagne. 

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Photography: Alex & Cammy Photography

Design, Styling and Florals: Amber Veatch Designs

Gold Chiavari Chairs, Tables and AV Equipment: Mugwump Productions

Linens: Kate Ryan Linens

Venue and Catering: Bella Sera at Catering by Liz

Desserts: AlleyCakes Dessert Co.

Paper Goods: Citrus Press Co.

Gold Chargers, Goblets, Bar Cart, Gold S&P Shakers: Set Event Rentals

Back to the Table Tampa, a pop-up dinner party experience

A few years ago in our neighborhood my husband and I decided to host a driveway happy hour. We knew our neighbors and waved in passing but we didn't ever take the time out of our busy live's to really have intentional conversations. At driveway happy hour we shared drinks, light snacks and meaningful conversation while our kids played together in the front yard. Now our neighbors are great friends. What if we did this all the time in our every day busy lives? What if we truly took the time to share stories and got to know one another? 

One of the main reasons why I run an event business is because bringing people together truly brings me joy. My favorite part of events are the part where everyone gathers around the table and shares a meal and conversation. I contacted my favorite catering company SaltBlock Catering Co. about the idea of having pop-up dinner parties around unique places in Tampa and they were so excited to offer this together. They had also been working on this concept already. I am so excited to join with them to design and style unique places throughout the Tampa area so you can learn about and experience these venues, meet local business owners that we partner with but more importantly share a meal with friends, loved ones and neighbors. I am excited about building community right around the dinner table. Welcome back to the table, Tampa. 

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There will be live music, craft drinks, a four course meal paired with the best wine and you will make so many new friends in a beautifully styled setting. The are two seatings available with only 32 seats at each to keep the dinner intimate. This time we partnered with Foundation Coffee Co. to use their future coffee shop location in Tampa Heights. It has the most beautiful exposed brick and an inviting courtyard. Trust me, there coffee is AMAZING (you can check out their Riverview location at 10022 Carr Road). Other sponsors include Caroline & Evan Photography Wish Vintage Rentals, Kate Ryan Linens and Set Event Rentals

You can go here to purchase tickets.  We can't wait to get back to the table with you! 

Amber Veatch Designs Editorial Photo Styling

Editorial Photo Styling by Amber Veatch Designs

Photo taken by Laura Foote of me styling an editorial that was published on The Perfect Palette

Photo taken by Laura Foote of me styling an editorial that was published on The Perfect Palette

If you've been around here a while you know that I produce a lot of photo shoots. Styling for me is an art form that completely fires me up. I have had several people ask me how I do them, why I do them, what my process is and how they can work with me. First of all I am honored, thank you for your interest. I hope this gives you some insight on this service.

Who is photo styling is for?

Editorial photo styling can be for a product or a brand. One of my favorite jobs was producing  a photo shoot for the popsicle brand Backyard Pops. Ashlee  came to me with her marketing goals, explained her brand and I took it from there. I created two different looks to showcase how amazing it is to have Backyard Pops at your wedding or event. I designed a wedding cocktail party showcasing Backyard Pops passed with cocktails or as a midnight snack. I gave wardrobe suggestions and handled finding a wedding dress (from my friends at Ivory & Beau), I styled the props to communicate this and gave creative direction on site during the photo shoot with Couture Studios. Because she now has quality photos to communicate that in her marketing she is more likely to book events and weddings which was her goal.

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I loved working with Erin Whitman of Erin Whitman Photo Arte to style her branding photo session with Esther Louise Photography. Erin rebranded and wanted photos that encompassed her romantic, whimsicial and botanical brand. I sourced a lot of romantic candle light, a lot of greenery and florals from Shea Hopely Flowers which were very important in communicating her brand. I styled the props and florals for Erin and stayed on site to readjust things and offer creative direction. I am also able to give prelimary wardrobe suggestions and arrange hair and makeup.

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Photo Styling can be for your lifestyle photo session such as your family or engagement photos. I can help scout a location, arrange or suggest photographers and hair and make up artists. I also give prelimenary wardrobe suggestions that coordiante well and represnt your personal style or suggest professional fashion stylist for more in depth help. I can create custom signage and props if needed and style them on location. I will be available during the sessioin to give creative direction along side the photographer. 

I loved styling for Couture Studios' mini sessions. Lucky for me my kids got to be in the photos too! 

I loved styling for Couture Studios' mini sessions. Lucky for me my kids got to be in the photos too! 

Editorial Photo Styling can help you get published and gain exposure. I am fortunate to have been published in multiple differenet media outlets such as wedding and event blogs, magazines, television shows and social media. My process for this is either taking my inspiration or taking direct requests from these publications and creating inspiration that they can publish. I love collaborating with other professionals to make these photo shoots successful. 

My Process

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Once I have inspiration for the photo shoot I start by creating a color palette. These colors are my reference point to all the other details that need to be chosen. I then create an inspiration board. This board is never something I replicate but base my ideas off of. It communicates the feel I want to recreate. After I have designed the inpspiration board and it is approved I get to work on booking vendors, find the perfect location and source details and props. Usually this means a lot of shopping happens or I just walk out to my garage and pull from my own collection in order to find the perfect details . On shoot day I pack up my car and am amazed how much more I can fit in there than the last time. I set up the props, flowers, signs and decor keeping in mind the inspiration board I created. Keep in mind this is 80% of my job, the schlepping. On location during the shoot I work with the photographer to suggest certain shots, poses or angles. Most of the time I don't have to suggest too many things because the photographers I work with are so amazing and they nail it. If this is an editorial session I can work with the photographer post production to narrow down the top photos. I can suggest what publication would be a good fit to submit it to and guide the photographer in doing so.

I love how creative I can be in this role. I enjoy helping people tell a certain story through styling. If you are interested in hiring me for photo styling I would love to hear more about it! Contact me to get on my schedule!